Spottinstyle is an online marketplace uniting ethical fashion brands, bloggers and the growing conscious consumer market in one place. By matching top styles with brands that meet key ethical criteria we show sustainable fashion can be just as cool as mainstream brands. Users benefit by saving on search time, money, and effort so they can look good and feel good without compromising their values.
Our research highlighted ethical values with which customers and brands identified. We designed a holding page to explain the value proposition and also for us to capture intent for each type of user. Signing up under any of the values produced a poster containing a message to encourage sharing.