Le Salon is an elite new service that gives you the freedom to book top nail professionals from your mobile device at a location that suits you. The app is aimed at professional women or moms with kids that struggle to get to the salon. The application provides a great service combined with convenience.
We were tasked with creating a responsive web app that offered a streamlined booking process for customers. Le Salon also needed to undertake an overhaul rebranding. Because Le Salon was reaching out to professionals, it needed to provide a platform for stylists to grow and extend their reach. This space would enable them to build a trusted network of clients and and expose their work from the convenience of their mobile phone.
In order to immerse ourselves in the project we kicked off with a discovery phase to gather information, put together personas and test some initial assumptions. We set out to understand what were the goals and frustrations of time-scarce customers and stylists. We mapped out the journeys and opportunities to delight users along the way before becoming constrained by technology.