Branding / Packaging
Ph: Carlos & Vale @ BKCN

Thrively is a new and innovative food startup offering a range of healthy baking mixes, each with a signature superfood ingredient. We were commissioned to develop their brand identity and implement it across all touchpoints. The scope of work included packaging design, a responsive website, print material, social media assets and a photo-shoot.


The focus of the brief was to inform customers about the healthy properties of the products, showing that desserts can be healthy and delicious at the same time. We crafted a brand identity to reflect the company’s values and connect with customers.


As a new product in an overcrowded health-food market, it was key to develop a label design that could excite customers as well as clearly convey the health benefits of the product.