Thrively is a new and innovative food startup offering a range of healthy baking mixes, each with a signature superfood ingredient. We were commissioned to develop their brand identity and implement it across all touchpoints. The scope of work included packaging design, a responsive website, print material, social media assets and a photo-shoot.
Branding
The focus of the brief was to inform customers about the healthy properties of the products, showing that desserts can be healthy and delicious at the same time. We crafted a brand identity to reflect the company’s values and connect with customers.
Packaging
As a new product in an overcrowded health-food market, it was key to develop a label design that could excite customers as well as clearly convey the health benefits of the product.
